Advantage+ Shopping Campaigns: When to Use Them (And When Not To)
ASC works phenomenally for some accounts and terribly for others. The deciding factor is rarely the one Meta tells you about.
When ASC Wins
Catalog size > 100 SKUs, AOV between $40-$200, broad demographic appeal, and at least 50 purchases/week of historical data. Missing any of these makes ASC a coin flip.
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