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Budget Pacing Strategies That Actually Hold Up at Scale

Daily vs lifetime budgets. CBO vs ABO. Manual scaling vs algorithm. Here's what survives past $5K/day spend.

Justin Bui
Justin Bui
Co-Founder
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Budget Pacing Strategies That Actually Hold Up at Scale

Scaling Thresholds

Below $1K/day: CBO with daily budgets works fine. $1K-$5K/day: switch to ABO for control. Above $5K/day: split into campaign clusters with manual pacing.

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