Detecting Creative Fatigue Before It Tanks Your ROAS

Frequency alone is a lagging indicator. These five signals catch fatigue 5-7 days earlier so you can rotate creatives before CPA spikes.

Justin Bui

Justin Bui

Co-Founder

Detecting Creative Fatigue Before It Tanks Your ROAS

Leading Indicators

Watch for: declining 3s view rate, rising outbound CPC, falling thumbstop ratio, dropping ATC rate, and growing CPM variance across ad sets.

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