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Google Ads Quality Score: A Deep Dive for 2026

Quality Score quietly decides your CPCs. Here's how the three components actually weigh against each other and what to optimize first.

Justin Bui
Justin Bui
Co-Founder
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Google Ads Quality Score: A Deep Dive for 2026

The Three Pillars

Expected CTR, ad relevance, and landing page experience. Each one is graded against your competitors in the same auction, not against an absolute scale.

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