Structuring Performance Max Asset Groups for Maximum ROAS

PMax rewards intentional structure. Lumping everything into one asset group leaves performance, and budget, on the table.

Justin Bui

Justin Bui

Co-Founder

Structuring Performance Max Asset Groups for Maximum ROAS

Thematic Grouping

Split asset groups by product theme, not SKU. PMax's algorithm needs enough signal per group to optimize, narrow themes starve the model.

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