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Retargeting Window Sizes: Beyond the 7/14/30 Defaults

Most advertisers default to 30-day retargeting windows. But your buying cycle, AOV, and audience size should drive the choice, not Meta's templates.

Justin Bui
Justin Bui
Co-Founder
More Articles
Retargeting Window Sizes: Beyond the 7/14/30 Defaults

Matching the Cycle

Short cycle SKUs (under $50, impulse): 3-7 day windows. Mid-cycle ($50-$200, considered): 14-30 days. High AOV ($200+, researched): 60-90 day windows minimum.

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